Voices of nonprofit technology and fundraising for social change
A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.
Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.
