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Dot Org Matters

Voices of nonprofit technology and fundraising for social change

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Category: Testing

January 10, 2019 Digital Fundraising / Email Messaging / Giving Tuesday / Monthly Giving / Testing / Year-end Fundraising

8 Questions for Wendy Marinaccio Husman on year-end fundraising, monthly giving, testing & more

A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.

February 23, 2016 Email Messaging / Testing

Creating A/B Tests for your Organization’s Emails

Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.

Dot Org Matters: Voices of nonprofit technology and fundraising for social change

Dot Org Matters is written by Michael Stein. Michael is the Senior Director of Partnerships at EveryAction, where he heads up their West Coast office, and a Board Member at the Association of Fundraising Professionals Golden Gate Chapter. Read my full bio.

Recent Articles

  • 9 Tips to Maximize Your Giving Tuesday October 23, 2019
  • What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report May 20, 2019
  • The State of Nonprofit Donor Retention (And What To Do About It) April 23, 2019
  • Our EveryAction Hero: Texas Watch April 18, 2019
  • 6 Best Practices for Engaging Your Donors Year-Round April 1, 2019

Browse Articles

  • Digital Fundraising (30)
  • Email Acquisition (2)
  • Email Deliverability (1)
  • Email Messaging (16)
  • Fundraising (5)
  • Giving Tuesday (3)
  • Mobile (6)
  • Mobile Giving (9)
  • Monthly Giving (10)
  • Peer-to-Peer Fundraising (3)
  • Peer-to-peer text messaging (2)
  • Podcasting (1)
  • Social Media (3)
  • Testing (2)
  • Year-end Fundraising (3)

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