Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.
EveryAction interviews Tara Lee, Development Director of nonpartisan citizen advisory group Texas Watch about how they use the EveryAction platform to advance policy issues and bridge the divide between their community and the political process.
As is my annual custom, I’m reading and keeping track of articles that chronicle nonprofit digital tech trends for 2018 and 2019, covering everything from text messaging, peer-to-peer fundraising, and more.
This week, I had a chance to talk with Colleen Hutchings who is a Vice President at the Chapman Cubine and Hussey direct response agency. Colleen leads the agency’s account team which develops and implements digital strategy for non-profits’ multi-channel fundraising programs.
Monthly giving is the fastest growing segment of digital fundraising, offering benefits for both donors and nonprofits. Nonprofits can rely on monthly giving for consistent revenue to the organization. Plus, monthly donors are more likely to donate larger total gifts and to give over a longer time period. Smaller monthly amounts are a good entry point for donors, and donors can feel like they are providing support throughout the entire year.
A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.