Thanksgiving, Black Friday, Cyber Monday … Giving Tuesday! That’s how annual traditions are created, and this one is apparently here to stay. It is a unique opportunity for your organization to engage with your donors, supporters, and volunteers — and raise some money!
Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.
A chat with my former colleague Wendy Marinaccio Husman at the Mal Warwick Donordigital agency, starting with her reflections on year-end digital fundraising in 2018.