The State of Nonprofit Donor Retention (And What To Do About It)

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

Giving in the age of Trump

Many fundraisers (including me) were eager to understand how the emergence of the Trump Presidency last year may be affecting the giving landscape, particularly at the individual giving level. The annual Giving USA report is the longest-running report of charitable giving in the United States. The latest report, covering the year 2016, sheds some interesting light on philanthropy trends that may continue to affect nonprofits during the Trump era.