As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
The new U.S. tax overhaul officially called the Tax Cuts and Jobs Act went into effect in early 2018. We don’t know
Many fundraisers (including me) were eager to understand how the emergence of the Trump Presidency last year may be affecting the giving landscape, particularly at the individual giving level. The annual Giving USA report is the longest-running report of charitable giving in the United States. The latest report, covering the year 2016, sheds some interesting light on philanthropy trends that may continue to affect nonprofits during the Trump era.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At