Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that’s repeated year over year, and that can be refined and tested to drive success and constituent engagement.
Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At