Thanksgiving, Black Friday, Cyber Monday … Giving Tuesday! That’s how annual traditions are created, and this one is apparently here to stay. It is a unique opportunity for your organization to engage with your donors, supporters, and volunteers — and raise some money!
Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.
EveryAction interviews Tara Lee, Development Director of nonpartisan citizen advisory group Texas Watch about how they use the EveryAction platform to advance policy issues and bridge the divide between their community and the political process.
Building strong relationships with your constituents and donors requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
As is my annual custom, I’m reading and keeping track of articles that chronicle nonprofit digital tech trends for 2018 and 2019, covering everything from text messaging, peer-to-peer fundraising, and more.