What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year’s report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media’s peer-to-peer fundraising for nonprofits.

The State of Nonprofit Donor Retention (And What To Do About It)

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.